KBB.com's 2015 Brand Image Awards

                            NOTE: 2016 Brand Image Awards not yet announced


Honda Named Best Value Brand* and Best Overall Brand** in 2015 KBB Brand Image Awards. 

Thousands of new-car shoppers have once again recognized the Honda brand as the Most Trusted Brand and Best Value Brand in Kelley Blue Book's 2015 Brand Image Award study. This is the third consecutive year Honda was named the Most Trusted Brand and the second consecutive year it captured the top honor of Best Overall Non-Luxury Brand in the 2015 Kelley Blue Book study.

 

 

We are honored to be recognized by American car buyers for two tenets of the Honda brand: trust and value -Mike Accavitti


These awards demonstrate how customers recognize the tremendous quality and value of our products, reflecting the incredible competitive strength of the Honda brand. said Mike Accavitti, vice president of national marketing operations, American Honda Motor Co., Inc.

Honda was named Best Overall Brand by non-luxury shoppers, which speaks to Honda's stellar reputation and brand leadership in the minds of consumers said Jack R. Nerad, executive editorial director and executive market analyst, Kelley Blue Book's KBB.com. In addition, Honda was awarded Most Trusted Brand for the second year in a row, and Best Value Brand for the third year running. Receiving consecutive awards in key categories

* KBB Best Value Brand - 2015 Kelley Blue Book Brand Image Awards are based on the Brand Watchâ„¢ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

 ** KBB Best Overall Brand - For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

 

 

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